Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

Material TypeBookLanguageEnglish
TitleMarketing Metrics: The Definitive Guide to Measuring Marketing PerformanceAuthor(S)by Paul Farris, David Reibstein, Phillip Pfeifer, Neil Bendle
Publication DataFebruary 16th 2010 by Wharton School Publishing (first November 24th 2009)Publication DateFebruary 16th 2010 by Wharton School Publishing (first November 24th 2009)
Edition3910th EditionPhysical DescriptionNA
SubjectEducationSubject HeadingsEducation
Pagesebook, 431 pagesCopies2

Book - Education