Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Material TypeBookLanguageEnglish
TitleCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersAuthor(S)Geoffrey A. Moore
Regis McKenna
Publication DataPublished July 25th 2006 by HarperBusiness (first published November 1991)Publication DatePublished July 25th 2006 by HarperBusiness (first published November 1991)
EditionPhysical DescriptionPaperback
SubjectbusinessSubject Headingsbusiness
Pages211 pagesCopies2

Book - business