Selling the Invisible: A Field Guide to Modern Marketing

Material TypeBookLanguageEnglish
TitleSelling the Invisible: A Field Guide to Modern MarketingAuthor(S)Harry Beckwith
Publication DataPublished March 1st 1997 by Warner Books (NY) (first published 1997)Publication DatePublished March 1st 1997 by Warner Books (NY) (first published 1997)
EditionPhysical DescriptionHardcover
SubjectbusinessSubject Headingsbusiness
Pages272 pagesCopies2

Book - business