Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Material TypeBookLanguageEnglish
TitleCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersAuthor(S)by Geoffrey A. Moore, Regis McKenna
Publication DataJuly 25th 2006 by HarperBusiness (first November 1991)Publication DateJuly 25th 2006 by HarperBusiness (first November 1991)
Edition27278th EditionPhysical DescriptionNA
SubjectAcademiaSubject HeadingsAcademia
PagesPaperback, 211 pagesCopies2

Book - academia