Strategic Brand Management

Material TypeBookLanguageEnglish
TitleStrategic Brand ManagementAuthor(S)by Kevin Lane Keller
Publication DataJune 1st 2007 by Prentice Hall (first November 10th 1997)Publication DateJune 1st 2007 by Prentice Hall (first November 10th 1997)
Edition27909th EditionPhysical DescriptionNA
SubjectAcademiaSubject HeadingsAcademia
PagesHardcover, Third Edition, 692 pagesCopies2

Book - academia