Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage

Material TypeBookLanguageEnglish
TitleSegmentation Strategies for Hospitality Managers: Target Marketing for Competitive AdvantageAuthor(S)Ron Morritt
Art Weinstein
Publication DataPublished May 10th 2014 by Routledge (first published December 6th 2006)Publication DatePublished May 10th 2014 by Routledge (first published December 6th 2006)
EditionPhysical Descriptionebook
Subjecthospital managementSubject Headingshospital management
Pages249 pagesCopies2

Book - hospital management