Title Author Hits
Happiness from Ordinary and Extraordinary Experiences Written by Super User Hits: 313
Smellizing Cookies and Salivating: A Focus on Olfactory Imagery Written by Super User Hits: 300
The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity Written by Super User Hits: 300
The Bright Side of Impulse: Depletion Heightens Self-Protective Behavior in the Face of Danger Written by Super User Hits: 213
The Maximizing Mind-Set Written by Super User Hits: 256
Prosocial Behavior in Intergroup Relations: How Donor Self-Construal and Recipient Group-Membership Shape Generosity Written by Super User Hits: 264
The Effect of Price on Preference Consistency Over Time Written by Super User Hits: 513
How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood Written by Super User Hits: 229
Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge Written by Super User Hits: 279
The Impact of Fear on Emotional Brand Attachment Written by Super User Hits: 312
Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving Written by Super User Hits: 307
Lessons from an “Oops” at Consumer Reports: Consumers Follow Experts and Ignore Invalid Information Written by Super User Hits: 214
Mapping Online Consumer Search Written by Super User Hits: 215
Measuring Contagion in the Diffusion of Consumer Packaged Goods Written by Super User Hits: 247
The Effects of Consumers' Price Expectations on Sellers' Dynamic Pricing Strategies Written by Super User Hits: 227
When Trade-Offs Matter: The Effect of Choice Construal on Context Effect Written by Super User Hits: 373
Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers Written by Super User Hits: 216
From Generic to Branded: A Model of Spillover in Paid Search Advertising Written by Super User Hits: 250
It's Not What You Get but When You Get It: The Effect of Gift Sequence on Deposit Balances and Customer Sentiment in a Commercial Bank Written by Super User Hits: 215
Unstructured Direct Elicitation of Decision Rules Written by Super User Hits: 208
Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach Written by Super User Hits: 288
Adaptive Self-Explication of Multiattribute Preferences Written by Super User Hits: 273
More or Less: A Model and Empirical Evidence on Preferences for Under- and Overpayment in Trade-In Transactions Written by Super User Hits: 253
How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches Written by Super User Hits: 302
Answering the Unasked Question: Response Substitution in Consumer Surveys Written by Super User Hits: 222
The Influence of Price Discount Versus Bonus Pack on the Preference for Virtue and Vice Foods Written by Super User Hits: 274
Advertising Bans and the Substitutability of Online and Offline Advertising Written by Super User Hits: 305
Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage Written by Super User Hits: 227
Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning Written by Super User Hits: 341
Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics After a Product-Harm Crisis Written by Super User Hits: 410
Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior Written by Super User Hits: 338
Scope Insensitivity and the “Mere Token” Effect Written by Super User Hits: 335
How Asking “Who Am I?” Affects What Consumers Buy: The Influence of Self-Discovery on Consumption Written by Super User Hits: 282
Complicating Choice Written by Super User Hits: 266
The Sources and Consequences of the Fluent Processing of Numbers Written by Super User Hits: 295
Stockouts in Online Retailing Written by Super User Hits: 296
Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products Written by Super User Hits: 315
The Anchor Contraction Effect in International Marketing Research Written by Super User Hits: 276
Shaping Consumer Imaginations: The Role of Self-Focused Attention in Product Evaluations Written by Super User Hits: 222
Aesthetic Incongruity Resolution Written by Super User Hits: 242
Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting Written by Super User Hits: 231
Gender Identity Salience and Perceived Vulnerability to Breast Cancer Written by Super User Hits: 321
Network Effects and Personal Influences: The Diffusion of an Online Social Network Written by Super User Hits: 364
The Value of Social Dynamics in Online Product Ratings Forums Written by Super User Hits: 405
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities Written by Super User Hits: 472
It's the Mind-Set That Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors Written by Super User Hits: 380
Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations Written by Super User Hits: 286
Securities Trading of Concepts (STOC) Written by Super User Hits: 247
Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image Written by Super User Hits: 273
Positive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers' Willingness to Wait Written by Super User Hits: 326
Choice as an End Versus a Means Written by Super User Hits: 271
The Social Utility of Feature Creep Written by Super User Hits: 370
Price Competition and Endogenous Valuation in Search Advertising Written by Super User Hits: 421
Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance Written by Super User Hits: 379
Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework Written by Super User Hits: 268
Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion Written by Super User Hits: 238
Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application Written by Super User Hits: 227
The Fewer the Better: Number of Goals and Savings Behavior Written by Super User Hits: 292
Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level Written by Super User Hits: 258
The Psychology of Decisions to Abandon Waits for Service Written by Super User Hits: 208
Modeling Multichannel Home Video Demand in the U.S. Motion Picture Industry Written by Super User Hits: 268
Focus! Creative Success Is Enjoyed Through Restricted Choice Written by Super User Hits: 231
Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning Written by Super User Hits: 237
From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications Written by Super User Hits: 278
Embodied Myopia Written by Super User Hits: 250
Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit Written by Super User Hits: 238
Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets Written by Super User Hits: 287
The Effects of Business and Political Ties on Firm Performance: Evidence from China Written by Super User Hits: 336
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? Written by Super User Hits: 281
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying Written by Super User Hits: 224
Referral Programs and Customer Value Written by Super User Hits: 364
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams Written by Super User Hits: 158
Emotional Intelligence in Marketing Exchanges Written by Super User Hits: 248
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes Written by Super User Hits: 240
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships Written by Super User Hits: 271
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior Written by Super User Hits: 294
Designing Solutions Around Customer Network Identity Goals Written by Super User Hits: 246
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters Written by Super User Hits: 315
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets Written by Super User Hits: 254
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment Written by Super User Hits: 381
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers Written by Super User Hits: 233
Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Investigation in the Netherlands Written by Super User Hits: 940
Balancing Risk and Return in a Customer Portfolio Written by Super User Hits: 198
Commentaries and Rejoinder to “Balancing Risk and Return in a Customer Portfolio” Written by Super User Hits: 230
Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies Written by Super User Hits: 377
Should Firms Spend More on Research and Development and Advertising During Recessions? Written by Super User Hits: 371
Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding Written by Super User Hits: 563
Process and Outcome Interdependency in Frontline Service Encounters Written by Super User Hits: 174
Poisoning Relationships: Perceived Unfairness in Channels of Distribution Written by Super User Hits: 367
Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm's Future Orientation Written by Super User Hits: 293
It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales Written by Super User Hits: 358
The Asymmetric Effects of Extending Brands to Lower and Higher Quality Written by Super User Hits: 230
Getting a Grip on the Saddle: Chasms or Cycles? Written by Super User Hits: 210
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self Written by Super User Hits: 260
Facilitating and Rewarding Creativity During New Product Development Written by Super User Hits: 223
Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising Written by Super User Hits: 271
The Impact of Incomplete Typeface Logos on Perceptions of the Firm Written by Super User Hits: 279
Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication Written by Super User Hits: 203
The Alignment of Contract Terms for Knowledge-Creating and Knowledge-Appropriating Relationship Portfolios Written by Super User Hits: 217
To JM on Its 75th Anniversary Written by Super User Hits: 227