Destination Image and Behavior Intention of Travelers to Thailand: the Moderating Effect of Perceived Risk

Material TypeArticleLanguageEnglish
TitleDestination Image and Behavior Intention of Travelers to Thailand: the Moderating Effect of Perceived Risk Author(S)Pimtong Tavitiyaman (Author)
Abstract  This study examined the influence of destination image and overall satisfaction toward behavioral intention of travelers to Thailand. The results found that destination image dimensions of quality of hotels and restaurants and cultural and natural attractions significantly influenced overall satisfaction. ...Paginationp 169-185
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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