Market Segmentation of Golf Event Spectators Using Leisure Benefits

Market Segmentation of Golf Event Spectators Using Leisure Benefits

Material Type	Article	Language	English
Title	Market Segmentation of Golf Event Spectators Using Leisure Benefits	Author(S)	Seong Ok Lyu (Author)
Abstract	The proliferation of golf events has provided increased opportunities to watch professional golf tournaments. The purpose of this study is to examine a variety of leisure benefits sought by Korean golf event spectators and provide useful marketing strategies to fulfill their needs. Within the contexts of leisure benefits, different individuals tend to assign different meanings to the same leisure experience. ...	Pagination	p 186-200
Subject	Economics	Descriptors	Tourism
Journal Title	Journal of Travel & Tourism Marketing
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