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Parent Category: Article
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Category: Economics
Market Segmentation of Golf Event Spectators Using Leisure Benefits
Material Type | Article | Language | English | Title | Market Segmentation of Golf Event Spectators Using Leisure Benefits | Author(S) | Seong Ok Lyu (Author) | Abstract | The proliferation of golf events has provided increased opportunities to watch professional golf tournaments. The purpose of this study is to examine a variety of leisure benefits sought by Korean golf event spectators and provide useful marketing strategies to fulfill their needs. Within the contexts of leisure benefits, different individuals tend to assign different meanings to the same leisure experience. ... | Pagination | p 186-200 | Subject | Economics | Descriptors | Tourism | Journal Title | Journal of Travel & Tourism Marketing | | | Permanent Links | click here | | |
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