Market Segmentation of Golf Event Spectators Using Leisure Benefits

Material TypeArticleLanguageEnglish
TitleMarket Segmentation of Golf Event Spectators Using Leisure Benefits Author(S)Seong Ok Lyu (Author)
Abstract  The proliferation of golf events has provided increased opportunities to watch professional golf tournaments. The purpose of this study is to examine a variety of leisure benefits sought by Korean golf event spectators and provide useful marketing strategies to fulfill their needs. Within the contexts of leisure benefits, different individuals tend to assign different meanings to the same leisure experience. ...Paginationp 186-200
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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