Marketing To The Culinary Tourist

Material TypeArticleLanguageEnglish
TitleMarketing To The Culinary Tourist Author(S)Carol A. Silkes (Author)
Abstract  This study examines food experiences at festivals as a unique form of culinary tourism. Festival marketing materials were explored through content analysis. As tangible attributes, food experiences contribute to the cognitive component of a destination image. ...Paginationp 335-349
Journal TitleJournal of Travel & Tourism Marketing  
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