Measuring Corporate Social Responsibility in tourism: Development and validation of an efficient measurement scale in the hospitality industry

Material TypeArticleLanguageEnglish
TitleMeasuring Corporate Social Responsibility in tourism: Development and validation of an efficient measurement scale in the hospitality industry Author(S)Patricia Martinez (Author)
Abstract  This article aims at developing an efficient measurement scale for corporate social responsibility in the tourism industry, given the contextual character that is recognized in the practice of this construct. Indicators were generated on the basis of a literature review and qualitative research. ...Paginationp 365-385
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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