Using Local Cuisines when Promoting Small Caribbean Island Destinations

Material TypeArticleLanguageEnglish
TitleUsing Local Cuisines when Promoting Small Caribbean Island Destinations Author(S)Fevzi Okumus (Author)
Abstract  This study compares how four Caribbean small islands—Aruba, the Dominican Republic, Jamaica, and Martinique—use their authentic cuisines to promote their destinations. Brochures, catalogs, websites, and other promotional materials for each destination were content analyzed. Although all four destinations seem to use their authentic cuisines for tourism promotion, key differences exist among these islands in their marketing and promotional strategies. ...Paginationp 410-429
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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