Dramatizing an event through a promotional film: Testing image effects

Material TypeArticleLanguageEnglish
TitleDramatizing an event through a promotional film: Testing image effects Author(S)Line Mathisen (Author)
Abstract  The present article studies the effects of storytelling through film on destination image building and visitation intention. Despite the growing awareness of the importance of storytelling in marketing and the impact events have on destination attractiveness, a theoretical gap exists into the effect of a combination of storytelling and event on spectators' image of the event and, in particular, the destination. ...Paginationp 672-689
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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