Dynamic, Interactive Survey Questions Can Increase Survey Data Quality

Material TypeArticleLanguageEnglish
TitleDynamic, Interactive Survey Questions Can Increase Survey Data Quality Author(S)Sara Dolnicar (Author)
Abstract  Survey research is critical to the development of knowledge and market insight in hospitality and tourism. Survey research quality depends on the willingness of respondents to participate, and this is decreasing. The recent development of dynamic, interactive online survey question formats may contribute to solving this problem by making surveys more engaging for respondents. ...Paginationp 690-699
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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