Family Vacation Decision Making: The Role of Woman

Material TypeArticleLanguageEnglish
TitleFamily Vacation Decision Making: The Role of Woman Author(S)Maria José Barlés-Arizَn (Author)
Abstract  Most people spend their vacations with their family and decide where, how, and when with their spouses. The woman's role within the couple has become more and more influential in certain purchase decisions. This influence is strongly related to their lifestyles and values. For the tourism sector and its marketing strategy, it would be very useful to know the role that women play in vacation decisions. ...Paginationp 873-890
Journal TitleJournal of Travel & Tourism Marketing  
Permanent Linksclick here