The Effectiveness of Adaptation of the Protagonist in Narrative Impact: Similarity Influences Health Beliefs Through Self-Referencing

Material TypeArticleLanguageEnglish
TitleThe Effectiveness of Adaptation of the Protagonist in Narrative Impact: Similarity Influences Health Beliefs Through Self-Referencing Author(S)Anneke de Graaf (Author)
Abstract  This study tests whether the adaptation of a narrative's protagonist to be similar to readers increases narrative effects in the health domain... ...Paginationp 73–90
SubjectCommunicationDescriptorsCommunication
Journal TitleHuman Communication Research  
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