Active Social Media Management: The Case of Health Care

Material TypeArticleLanguageEnglish
TitleActive Social Media Management: The Case of Health Care Author(S)Amalia R. Miller (Author)
Abstract  Given the demand for authentic personal interactions over social media, it is unclear how much firms should actively manage their social media presence. We study this question empirically in a health care setting.... ...Paginationp 52–70
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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