Social comparison among competing firms

Material TypeArticleLanguageEnglish
TitleSocial comparison among competing firms Author(S)Kwang-Ho Kim (Author)
Abstract  Extending social comparison theory to the context of interfirm competition, we investigate whether and under what conditions firms may benefit by deviating from consumers' views concerning firm comparisons. Based on all of the possible dyadic competitive comparisons among the 26 automakers in the United States ...Paginationp115–136
SubjectManagementDescriptorsStrategic management
Journal TitleStrategic Management Journal  
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