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Marketing finance turning marketing strategies into shareholder value for Ward Keith 1949

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Marketing finance turning marketing strategies into shareholder value for Ward Keith 1949

Material TypeBookLanguageEnglish
TitleMarketing finance turning marketing strategies into shareholder value for Ward Keith 1949 Author(S)Ward Keith 1949
VolElsevier Butterworth-Heinemann Publication Date2004
Responsible AuthorshipKeith Ward Physical Descriptionxii 349 p :
CategoryEnglish BooksSubjectMarketing Costs
Cataloging Sourcea)*UKM* c)*UKM* d)*VCB* d)OBgU d)NN d)OCoLC d)CStRLIN d)PPT d)EG-EULCISBN0750657707
DDC No.3168081