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Cases in advertising and promotion management for Quelch John A

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Cases in advertising and promotion management for Quelch John A

Material TypeBookLanguageEnglish
TitleCases in advertising and promotion management for Quelch John A Author(S)Quelch John A
Vola)Sales promotion - x)Case studies Publication Datec 1994
Responsible AuthorshipJohn A Quelch Paul W Farris Physical Descriptionxiii 746 p :
CategoryEnglish BooksSubjectSales promotion Case studies
Cataloging Sourcea)DLC c)DLC d)DLC d)EG-EuLCISBN0256122725
DDC No.309834