Encouraging pro-environmental behaviour: the role of sustainability-focused events

Material TypeArticleLanguageEnglish
TitleEncouraging pro-environmental behaviour: the role of sustainability-focused events Author(S)Judith Mair (Author)
Abstract  Tourism is a potential setting for encouraging sustainable behaviour. One popular mechanism is to stage events with a sustainability focus, aimed at fostering behaviour change amongst attendees. This paper reports on a study of a sustainability-focused event in Australia. The Transtheoretical Model (TTM) was used to explore if and how this event could potentially promote pro-environmental behaviour change amongst attendees. ...Paginationp 1113-1128
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Sustainable Tourism  
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