Profiling geotravelers: an a priori segmentation identifying and defining sustainable travelers using the Geotraveler Tendency Scale (GTS)

Material Type Article Language English Title Profiling geotravelers: an a priori segmentation identifying and defining sustainable travelers using the Geotraveler Tendency Scale (GTS) Author(S) B. Bynum Boley (Author) Abstract   This study expands research on geotourism by using the Geotraveler Tendency Scale (GTS) to profile geotravelers. The results demonstrate the GTS's ability to effectively identify different levels of geotravelers. An a priori segmentation was conducted using the respondents’ overall geotraveler score from the GTS as the segmenting criterion. The resulting three segments were labeled “minimal geotravelers”, “moderate geotravelers” and “strong geotravelers”. MANOVA and Pearson Chi-square analysis showed significant differences between the three groups on all items within the GTS as well as significant differences between the segments on the variables of gender, income, country of origin and likelihood to visit national parks ... Pagination p 314-330 Subject Economics Descriptors Tourism Journal Title Journal of Sustainable Tourism     Permanent Links click here