The impacts of large-scale exhibitions on hotel room rates: a case study of Canton Fair

Material TypeArticleLanguageEnglish
TitleThe impacts of large-scale exhibitions on hotel room rates: a case study of Canton Fair Author(S)Qing Peng (Author)
Abstract  Using univariate test and OLS regression analysis, this study explores the intrinsic mechanism of how the China Import and Export Fair (or Canton Fair), held biannually in Guangzhou, influences hotel room rates. Hotel room rates in the city before, during and after the event are represented by the average hotel room rates on Ctrip. ...Paginationp 245-256
SubjectEconomicsDescriptorsTourism
Journal TitleTourism Economics: the Business and Finance of Tourism and Recreation  
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