Stock market reactions to US hotel firms' strategic alliances

Material TypeArticleLanguageEnglish
TitleStock market reactions to US hotel firms' strategic alliances Author(S)Yoon Koh (Author)
Abstract  Despite the extensive research on strategic alliances in the mainstream management literature and the hospitality industry's long history of strategic alliances, research on strategic alliances in the hospitality industry has been lacking, especially research focusing on the relationship between strategic alliances and firm performance. ...Paginationp 373-391
SubjectEconomicsDescriptorsTourism
Journal TitleTourism Economics: the Business and Finance of Tourism and Recreation  
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