Are Individual Investors Influenced by the Optimism and Credibility of Stock Spam Recommendations?

Material TypeArticleLanguageEnglish
TitleAre Individual Investors Influenced by the Optimism and Credibility of Stock Spam Recommendations? Author(S)Karen K. Nelson (Author)
Abstract  This study examines attention-driven investment decisions using a sample of firms essentially unknown to investors prior to becoming the target of a stock spam campaign. We show that the market reaction to spam varies predictably with the content of the spam message. ...Paginationp 1155–1183
SubjectEconomicsDescriptorsEconomics
Journal TitleJournal of Business Finance & Accounting  
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