ZMET: a psychological approach to understanding unsustainable tourism mobility

Material TypeArticleLanguageEnglish
TitleZMET: a psychological approach to understanding unsustainable tourism mobility Author(S)Catheryn Khoo-Lattimore (Author)
Abstract  This paper examines the work done by tourism researchers to understand why tourists make travel decisions that lead to high levels of greenhouse gas emissions and find it difficult to change their transport mode and destination choice towards more sustainable outcomes. It notes the growing recognition of an understanding of the psychological factors underlying tourist behaviour and the growing use of photography and photo elicitation in tourism research. It makes a case for using the Zaltman metaphor elicitation technique (ZMET) to develop a deeper understanding of the reluctance of consumers to choose environmentally friendly transport modes. ZMET is a technique for eliciting inter-related notions that influence thought and behaviour. Derived from Freudian psychology ...Paginationp 1036-1048
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Sustainable Tourism  
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