The Effects of Consumers' Perceived Risk and Benefit on Attitude and Behavioral Intention: A Study of Street Food

Material TypeArticleLanguageEnglish
TitleThe Effects of Consumers' Perceived Risk and Benefit on Attitude and Behavioral Intention: A Study of Street Food Author(S)Joowon Choi (Author)
Abstract  This study examined dimensions of consumer risk/benefit perception toward street food and tested their effects on attitude toward street food and behavioral intention. Exploratory factor analysis tested a five risk and two benefit factor model. A conceptual model was tested using structural equation modeling. ...Paginationp 222-237
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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