The Motivations Of College Students’ Use Of Social Networking Sites In Travel Information Search Behavior: The Mediating Effect Of Interacting With Other Users

Material TypeArticleLanguageEnglish
TitleThe Motivations Of College Students’ Use Of Social Networking Sites In Travel Information Search Behavior: The Mediating Effect Of Interacting With Other Users Author(S)Sung-Bum Kim (Author)
Abstract  Social networking sites (SNSs) have proliferated rapidly in the last few years and continue to grow in popularity. This study argues that social networking sites play a pivotal role in college students’ trip information search behavior. The primary objective is to identify motivations that influence college students’ propensity to use SNSs to search for travel information, leading to the development of a model. ...Paginationp 238-252
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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