The Image of Taiwan as a Travel Destination: Perspectives from Mainland China

Material TypeArticleLanguageEnglish
TitleThe Image of Taiwan as a Travel Destination: Perspectives from Mainland China Author(S)Hanqun Song (Author)
Abstract  This study presents the perceived and projected image of Taiwan as a travel destination from perspectives from Mainland China. The perceived image of Taiwan was examined by interviewing 28 Mainland Chinese; the projected image of Taiwan was investigated by analyzing articles in China's most popular travel magazines. ...Paginationp 253-271
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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