Impact of Customer Orientation and ICT Use on the Perceived Performance of Rural Tourism Enterprises

Material TypeArticleLanguageEnglish
TitleImpact of Customer Orientation and ICT Use on the Perceived Performance of Rural Tourism Enterprises Author(S)Ana Isabel Polo Pena (Author)
Abstract  This article sets out to highlight the importance of adopting customer orientation and information and communications technology (ICT) in tourism service delivery if the rural tourism sector is to succeed. A model is proposed and validated which encompasses the effects of customer orientation adoption and the use of ICT on the rural tourism sector, taking into account the enterprises’ financial results, ...Paginationp 272-289
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
Permanent Linksclick here