Measuring the Effects of Event Sponsorship: Theoretical Frameworks and Image Transfer Models

Material TypeArticleLanguageEnglish
TitleMeasuring the Effects of Event Sponsorship: Theoretical Frameworks and Image Transfer Models Author(S)Margarida Abreu Novais (Author)
Abstract  The use of event sponsorship or other types of sponsorship as a means to establish, enhance, or change brand image is a fairly common practice for a variety of organizations. This objective has been identified as one of the two most common goals for organizations to engage in sponsorship programs. ...Paginationp 308-334
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
Permanent Linksclick here