The Impact of Internet Travel Advertising Design, Tourists' Attitude, and Internet Travel Advertising Effect on Tourists' Purchase Intention: The Moderating Role of Involvement

Material TypeArticleLanguageEnglish
TitleThe Impact of Internet Travel Advertising Design, Tourists' Attitude, and Internet Travel Advertising Effect on Tourists' Purchase Intention: The Moderating Role of Involvement Author(S)Fereshte Rasty (Author)
Abstract  Nowadays, Internet advertising has a great potential in increasing customer's purchase intention. According to the literature, involvement significantly influences customer's online behavior and purchasing process; however, much of the present literature concentrates on independent and/or dependent effect of involvement on online shopping. ...Paginationp 482-496
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
Permanent Linksclick here