Self-Service Technology Versus Traditional Service: Examining Cognitive Factors In The Purchase Of The Airline Ticket

Material TypeArticleLanguageEnglish
TitleSelf-Service Technology Versus Traditional Service: Examining Cognitive Factors In The Purchase Of The Airline Ticket Author(S)Jesus Manuel Lopez-Bonilla (Author)
Abstract  This article aims to identify the cognitive factors which influence the consumer attitudes toward the purchase of the airline ticket. We refer to the comparison between the beliefs regarding self-service and the alternative service or traditional service. This study is based on a sample of 739 Spanish undergraduates and their attitudes toward buying an airline ticket. ...Paginationp 497-508
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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