Analysis of Time Pressure and Value Perception: An Exploratory Study of Consumer Travel Fair

Material TypeArticleLanguageEnglish
TitleAnalysis of Time Pressure and Value Perception: An Exploratory Study of Consumer Travel Fair Author(S)Christine Lim (Author)
Abstract  The consumer travel fair is a well-known vacation marketing event in Singapore. Travel product/package promotions at the Singapore travel fair are only available for 3 days. The purpose of this study was to investigate the relationship between time pressure and consumer value of travel fair products through their perceptions of scarcity, price, and quality. These constructs were examined using two types of mediation models. ...Paginationp 509-521
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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