The Indirect Effects of Destination Image on Destination Loyalty Intention Through Tourist Satisfaction and Perceived Value: The Bootstrap Approach

Material TypeArticleLanguageEnglish
TitleThe Indirect Effects of Destination Image on Destination Loyalty Intention Through Tourist Satisfaction and Perceived Value: The Bootstrap Approach Author(S)Zibin Song (Author)
Abstract  This study proposes a multiple mediation model, in which destination loyalty intention is jointly influenced by the interplay among destination image, tourist satisfaction, and perceived value. Data were collected on Hainan Island, China and a total of 371 observations with 5,000 bootstraps were analyzed using the structural equation modeling technique. ...Paginationp 386-409
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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