Toward The Perspective Of Cognitive Destination Image And Destination Personality: The Case Of Beijing

Material TypeArticleLanguageEnglish
TitleToward The Perspective Of Cognitive Destination Image And Destination Personality: The Case Of Beijing Author(S)Karen L. Xie (Author)
Abstract  Destination personality, as a viable metaphor of destination marketing, has attracted considerable attention, although empirical studies on this concept remain few. Based on tourism marketing literature, a model depicting the relationships among cognitive destination image ...Paginationp 538-556
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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