Same, Same but Different: Perceptions of South Pacific Destinations Among Australian Travelers

Material TypeArticleLanguageEnglish
TitleSame, Same but Different: Perceptions of South Pacific Destinations Among Australian Travelers Author(S)Stephen Pratt (Author)
Abstract  The South Pacific has a long history of being portrayed as a tropical paradise. Similar imagery is depicted for different destinations in the region, creating one homogeneous place. The issue for destination marketing organizations is how to attract tourists to their particular destination. ...Paginationp 595-609
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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