Understanding What Really Motivates Attendance: A Music Festival Segmentation Study

Material TypeArticleLanguageEnglish
TitleUnderstanding What Really Motivates Attendance: A Music Festival Segmentation Study Author(S)Aaron Tkaczynski (Author)
Abstract  Religious music festivals represent a growing tourism market providing significant benefits to both visitors and stakeholders. However, little research has been conducted to identify the characteristics of visitors to these religious themed events and whether the dual factor theory is appropriate for segmentation. ...Paginationp 610-623
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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