Children's Influence on Purchasing Tourism Products via the Internet: Parental Power Versus children's Power—the Social Power Perspective

Material TypeArticleLanguageEnglish
TitleChildren's Influence on Purchasing Tourism Products via the Internet: Parental Power Versus children's Power—the Social Power Perspective Author(S)Ying-Wen Liang (Author)
Abstract  An integration of the social power theory, which simultaneously incorporates parental power and children's power into the framework, was used in this research to investigate the causal relationships among perceived parental power, adolescent Internet mavens, and children's influence on purchasing tourism products via the Internet. The cluster sampling approach was used to collect samples from three tutoring schools in Taiwan. ...Paginationp 639-661
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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