Understanding the City Brand in the Regional Tourism Market Among College Students

Material TypeArticleLanguageEnglish
TitleUnderstanding the City Brand in the Regional Tourism Market Among College Students Author(S)Chenchen Huang (Author)
Abstract  This study focuses on the regional tourism market around Buffalo, NY to investigate the relative importance of city brand and other city attributes in tourists' decision making about where to visit for a short weekend trip. A content analysis was used to identify the four competitor cities of Buffalo and the key attributes that the cities possess to attract tourists in the regional driving tourism market. ...Paginationp 662-671
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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