Cyprus' image—a sun and sea destination—as a detrimental factor to seasonal fluctuations. Exploration into motivational factors for holidaying in Cyprus

Material TypeArticleLanguageEnglish
TitleCyprus' image—a sun and sea destination—as a detrimental factor to seasonal fluctuations. Exploration into motivational factors for holidaying in Cyprus Author(S)Christina Koutra (Author)
Abstract  Cyprus is established as a summer destination. To aid the destination in developing its winter season as well, this research uses a qualitative, interpretive, inductive approach to explore the tourists' visitation motivations in order to establish whether Cyprus can be perceived as a year-round destination. The research indicates that the sun and sea image prevails and determines visitations. ...Paginationp 700-714
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
Permanent Linksclick here