The development of an optimal multiple channel strategy model for travel agencies' tourism business excellence

Material TypeArticleLanguageEnglish
TitleThe development of an optimal multiple channel strategy model for travel agencies' tourism business excellence Author(S)Leo Huang (Author)
Abstract  Research explaining how respective reasons for multiple channel strategies emerge in the travel agency industry is lacking. The study addresses this problem by considering internal organizing motivations and external environment uncertainties, exploring prevalent channel selection and performance techniques, and setting up indices for an optimal channel strategy model useful to travel agencies. ...Paginationp 732-753
SubjectEconomicsDescriptorsTourism
Journal TitleJournal of Travel & Tourism Marketing  
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