Don't Believe the Hype: Local Media Slant, Local Advertising, and Firm Value

Material TypeArticleLanguageEnglish
TitleDon't Believe the Hype: Local Media Slant, Local Advertising, and Firm Value Author(S)UMIT G. GURUN (Author)
Abstract  When local media report news about local companies, they use fewer negative words compared to the same media reporting about nonlocal companies. ...Paginationp 561–598
SubjectEconomicsDescriptorsEconomics
Journal TitleThe Journal of Finance  
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