The long tail of destination image and online marketing

Material TypeArticleLanguageEnglish
TitleThe long tail of destination image and online marketing Author(S)Bing Pan (Author)
Abstract  This study examines the linguistic structure of destination image using China as an example. The phrases the tourists use to describe China’s image follow the power-law distribution and exhibit the long tail pattern. The destination image is dominated by a few very popular phrases ...Paginationp132–152
SubjectEconomicsDescriptorsTourism
Journal TitleAnnals of Tourism Research  
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