Brand equity, brand loyalty and consumer satisfaction

Material TypeArticleLanguageEnglish
TitleBrand equity, brand loyalty and consumer satisfaction Author(S)Janghyeon Nam (Author)
Abstract  This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach ...Paginationp1009–1030
SubjectEconomicsDescriptorsTourism
Journal TitleAnnals of Tourism Research  
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