The value orientation approach to understanding culture

Material TypeArticleLanguageEnglish
TitleThe value orientation approach to understanding culture Author(S)Leah Watkins (Author)
Abstract  Researchers in business and tourism still rely heavily on empirically derived etic dimensions, such as the work of Hofstede, as the basis for examining cross-cultural differences, and there have been calls for new theories and measures of cultures influence ( and ). This paper identifies an alternative theory and measure of culture’s influence in tourism by providing an example of the usefulness of ...PaginationP1274–1299
SubjectEconomicsDescriptorsTourism
Journal TitleAnnals of Tourism Research  
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