Discipline in Crisis? The Shifting Paradigm of Mass Communication Research

Material TypeArticleLanguageEnglish
TitleDiscipline in Crisis? The Shifting Paradigm of Mass Communication Research Author(S)Annie Lang (Author)
Abstract  This article analyzes the Kuhnian paradigmatic status in the field of mass communication. It is suggested that the field's first paradigm, Media Effects, is in a state of crisis rather than a preparadigmatic state or a state of normal science. ...Paginationp 1-9
SubjectCommunicationDescriptorsCommunication
Journal TitleCommunication Theory  
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