Tertius Tactics: “Mediated Social Capital” as a Resource of Power for Traditional Commercial News Media

Material TypeArticleLanguageEnglish
TitleTertius Tactics: “Mediated Social Capital” as a Resource of Power for Traditional Commercial News Media Author(S)Kristy Hess (Author)
Abstract  This essay reconceptualizes “social capital” as it relates to scholarship regarding the traditional news media. Much academic attention links the news media to Robert Putnam's view which focuses on social capital as enhancing “civic pride” and collective/community involvement. I suggest Putnam's perspective is often adopted without wider exploration of what the theory may offer the future of the commercial news media in western societies. ...Paginationp 112-130
SubjectCommunicationDescriptorsCommunication
Journal TitleCommunication Theory  
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