A Self-Categorization Explanation for Opinion Consensus Perceptions

Material TypeArticleLanguageEnglish
TitleA Self-Categorization Explanation for Opinion Consensus Perceptions Author(S)Jinguang Zhang (Author)
Abstract  The public expression of opinions (and related communicative activities) hinges upon the perception of opinion consensus. Current explanations for opinion consensus perceptions typically focus on egocentric and other biases, rather than functional cognitions. Using self-categorization theory we showed that opinion consensus perceptions flow from cognitions regarding the fit between issues and group prototypes. ...Paginationp 269-294
SubjectCommunicationDescriptorsCommunication
Journal TitleHuman Communication Research  
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