Reactance, Restoration, and Cognitive Structure: Comparative Statics

Material TypeArticleLanguageEnglish
TitleReactance, Restoration, and Cognitive Structure: Comparative Statics Author(S)Elena Bessarabova (Author)
Abstract  This study (N?=?143) examined the effects of freedom threat on cognitive structures, using recycling as its topic. The results of a 2(Freedom Threat: low vs. high)?×?2(Postscript: restoration vs. filler) plus 1(Control) experiment indicated that, relative to the control condition, high freedom threat created a boomerang effect for the targeted attitude (recycling) as the attitude and behavioral intention changed in the opposite direction to the one advocated in the message. ...Paginationp 365-364
SubjectCommunicationDescriptorsCommunication
Journal TitleHuman Communication Research  
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